March 1, 2012 , Auburn Hills, Mich. – The Fiat brand unveiled a new commercial for the 2012 Fiat 500 Abarth. The new ad, “House Arrest,” features iconic bad boy and actor, Charlie Sheen and marks the return of Catrinel Menghia, the sensation from brand’s Super Bowl commercial. “House Arrest” will air on national and cable broadcast channels. The FIAT brand also announced that it has finished its first year of sales with its best month ever. Sales of the Fiat 500 were up 69 percent (3,227 units) in February compared with the previous month.
“The Fiat 500 Abarth is the ‘small but wicked’ personality of the Fiat 500 and this spot captures that attitude and spirit,” said Olivier Francois, Head of Fiat Brand worldwide and Chief Marketing Officer, Chrysler Group LLC. “The Fiat 500 Abarth is the bad boy of the Fiat vehicle lineup and Charlie Sheen personifies the edgy and fun attributes of the Fiat 500 Abarth in ’House Arrest.’”
In the spot, a crowd cheers on Sheen as he races through a luxurious home in a Fiat 500 Abarth. Screeching to a stop, Sheen exits the vehicle, sporting an ankle monitor, as the same woman featured in “Seduction” flirtatiously approaches him.
“House Arrest” was created in partnership with Doner of Detroit and can be viewed at the FIAT brand’s YouTube site, http://www.youtube.com/fiatusa.